Halifax marketing company Revolve steps up with campaign to support local businesses

Halifax marketing company Revolve steps up with campaign to support local businesses.

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The Halifax branding and marketing company Revolve has launched a campaign called Step Up for Local to encourage the support of local, independent businesses.

Revolve, which is not being paid to create the campaign, got in the encouragement business in March with the launch of Step Up Not Out, a campaign stressing the importance of staying home to help overcome the COVID-19 virus.

The company says now that public health officials are allowing businesses to re-open with social distancing and advanced hygiene protocols, it’s shifting gears to spotlight the importance of supporting local, independent businesses.

A release says the Step Up Not Out campaign received over 22 million impressions nation-wide through the use of television, radio, magazine, newspaper and digital advertising, plus a social media campaign using Instagram, Facebook and Twitter.

A post shared by Step Up For Local (@stepupforlocal) on Mar 30, 2020 at 11:27am PDT.

“Through the efforts of many, Canadians for the most part flattened the curve,” Phil Otto, CEO of Revolve, said in a release. “Now we need to turn our attention to help the backbone of the Canadian economy – small businesses – survive both the pandemic and the imminent recession. Hence, Step Up for Local.”

The release says 45 cents of every dollar spent at a locally owned business stays in the local economy versus 14 cents spent at large chains.

Spinoffs from that money create tax revenue and, says Revolve, locally owned businesses contribute two and a half times more to local non profits, and 70% of the Canadian workforce is employed by small business.

“And it’s hard to get good customer service on Amazon,” said Kathy Powers, co-owner of Golf Central.

A post shared by Step Up For Local (@stepupforlocal) on Jun 8, 2020 at 11:29am PDT.

Patrick Sullivan, president and CEO of the Halifax Chamber of Commerce, said the economy needs for people to concentrate on buying locally.

“We have to remind Nova Scotians how important it is to support our local businesses as the economy reopens. Eighty-seven per cent of our members are small businesses and Halifax added over eight thousand jobs last year, most coming from small businesses. We can ensure those jobs remain by stepping up for local businesses.”

“In this increasingly homogenized world, indie businesses give communities texture, colour, shape, taste and social capital,” said Otto. “The very fabric of our country is woven together by the personalities, innovation and entrepreneurship of small business – which comprises 99.8% of all businesses and represents the largest employee base in Canada.”